Branding for sometime now has been a buzz word. We instinctively recognize branding as a purposeful creating of authentic image, identity and most importantly the “feeling” that companies want their consumers to experience – about different products and services. Yet you are a writer, not a company or a product. How that applies to you? Do you really need a brand?
Let us put it this way: Your personal author brand can be seen as a purposeful creating of unique and distinct theme in your marketing approach that you want your audience to remember you by.
How do you that?
Well, there are few questions that can lead you along the way discovering your brand personality. I would start with:
How do you want to be remembered? Think in terms of senses, feelings, experiences, words, language, ideas, concepts that you want to be associated with. That can also depend on the field and focus of your writing: if you are in area of business writing do you want to be remembered as a tough authority or compassionate leader? Do you want to teach or inspire? As a fiction writer what mood do you want to evoke?
Once you define these primarily goals, you will be more clear on your purpose, message that you want to deliver and who are you trying to reach. That one simple message around which will revolve your whole branding theme is of pivotal importance, since it will communicate your philosophy and your values: what are you bringing to your readership.
Be open, honest, tell your story, since people like to connect on the personal level. This will also help you communicate who you really are and what distincts you from others. You are your brand, but also your readers are your brand – who you attract and what impressions you make.
The tone and style of your communication should naturally reflect your expertise, brand promise, and core belief.
By consistently building your author brand, you can broaden the areas of your influence and involvement.
- get offer for guest blog posts which will increase your readership;
- get advertising requests for your website;
- position yourself as an expert in your field;
- increase probability for future book deals;
- get broader exposure in media;
- even get the opportunity for product/service endorsement.
Think about it and start building you brand now!