Humans are social beings. No matter how we might enjoy solitude (for many reasons, like creativity, that’s already written throughout this blog), we want to satisfy that need for belonging to a group that shares our vision, interests; who can help us find and deliver our purpose. In this post I emphasized the importance of defining our message that will resonate with who we really are, what we stand for, what we believe and our true values. It’s a way we brand ourselves.
I would say that this is the first step in creating your community. Community is about interaction and engagement based on trust where reciprocity is the absolute law. The more value and contribution you put out there, the more like-minded people you will attract. How physically the exchange of information will go is of lesser importance. Being that blog, twitter, facebook, podcast … or a chit-chat with a friend over coffee – each time you communicate you build your community. Sure, some people come and go, but community is a live thing: it changes and evolves along with you. With your growth and your contribution, your audience grows, matures, breathe, dream, eat, sleep, just as you do! In other words, how much work and effort you put in your community, there is a higher probability for your message to be heard at broader scope. In return, your supporters will help you grow your business.
One of the vital ingredients that you need to provide while building your community is a personal touch. Most people best relate to struggles, little victories and specific experiences of their peers. They easily identify their own needs and wants, which is a force in building an audience. By sharing our story with them we give an opportunity to people to learn from us as well.
There is no one out there with your skills, your experiences, but you. And you bring that uniqueness to your community, that ‘quirkiness’ that differentiate you from other people. It’s a sure way to building your right audience.
And is also true that people easily get destracted, with life going too fast and information that is bombarding all our senses. What you deliver to your community has to be focused and relevant message and on the regular basis. Distraction leads to oblivion.
And your community has to be well pampered with all goodness you can provide, because at the end of the day how much you have been of service to your community, will show the real support you have.
As long as you stick to these rules, your community will start to manifest and yet you will never have to impose any self-promotion and marketing. Your behavior, communication and contribution, in my opinion is the best marketing tool you can apply.
Good we must love, and must hate ill,
For ill is ill, and good good still ;
But there are things indifferent,
Which wee may neither hate, nor love,
But one, and then another prove,
As we shall find our fancy bent.
If then at first wise Nature had
Made women either good or bad,
Then some wee might hate, and some choose ;
But since she did them so create,
That we may neither love, nor hate,
Only this rests, all all may use.
If they were good it would be seen ;
Good is as visible as green,
And to all eyes itself betrays.
If they were bad, they could not last ;
Bad doth itself, and others waste ;
So they deserve nor blame, nor praise.
But they are ours as fruits are ours ;
He that but tastes, he that devours,
And he that leaves all, doth as well ;
Changed loves are but changed sorts of meat ;
And when he hath the kernel eat,
Who doth not fling away the shell?