When you write a book actually it’s not even the half work done. The most difficult part is yet to come and that is marketing ans selling your book. In this chain of activities, beside writing an amazing book and author bio – there are still significant things you can do to increase the selling prospects of your book: writing a captivating book presentation (synopsis) and giving a splendid pitch!
It can be a very difficult and daunting task since there’s so many things you want to include and you think that everything is equally important.
Now, there are probably some technical rules that you would need to follow, like number of words and paragraphs, (editors and agents will probably have their own requirements when it comes to how long they expect synopses to be) but my writing books so far, taught me that the essence of book presentation should incorporate three approaches that I’m going to share with you now. It can be applied both to oral presentation and the written synopsis of the book.
It doesn’t matter if you are a fiction or non-fiction writer: many inexperienced authors make a beginners mistake and that is:
- Not everything is about them as writers – on the contrary!
Instead of forcing an attitude “me, me, me” and how good your book is, your focus should be on your audience – your potential readers, publisher, book sellers. In your presentation you need people who are listening and reading your stuff to put in the center of the action and make them feel that the presentation and the book in question is addressing them personally.
2. Become a mentor
Put yourself in your reader’s chair: what kind of experience does your book transcends? What your readers can learn? If your goal is to entertain them, what are the attractive points of the book you can emphasize?
Your book presentation shouldn’t be just a short version of already written story/text: make your audience a hero, take them on journey, give them new insights – make them WANT that book. And here, you are only their guide and mentor that navigates them through these new exciting adventures. As a writer, and mentor you’ve already traveled this journey and think of your presentation as a way to pass on the skills and knowledge you acquired.
3. Chose humility as your biggest asset
When you don’t try to steal all the spotlight, your point of view change. You’ll become more humble in understanding and communicating with your audience. While carefully crafting your book presentation, think of the benefits that your audience will get by reading your book; share your knowledge and wisdom in such way that is inviting, attractive and hard to say no to: your story needs to instill confidence, empathy, training, advice, tools or just fun – what ever is the value your book is providing.
I know this is a quite different approach to writing a book presentation/synopsis, yet in my experience it turned out to be very beneficial.
Once you try to think as your potential reader and in your presentation you accentuate what your reader should ‘take from a book’ – everything becomes much easier and clearer.