We all want to become more influential, persuasive in what we do. It’s of vital importance, being you a writer, small business owner or just an employee in the company. Getting our message across, being understood and perceived in the right way is how new, creative bonds are built in relationships – especially the business ones.
What being a thought leader is about anyway? Many people relate that term only to marketing and ways how to monetize “masterpiece” thinking, which opens the door to the new markets and new sources of income. That is the end-result of good directed and implemented thought leadership, but before that in order to become more influential you need to offer a sort of purposeful contribution that your audience and clients can actually benefit from. It’s a well developed internal strategy, wrapped in the perceptive cultural approach.
There are 4 qualities that are a common denominator among successful thought leaders:
1.They bring innovative thinking.
Especially entrepreneurs and people “zooming outside of the box” – they question everything and don’t take anything for granted. Sure, sometimes they don’t succeed at once –still, they move, shake, disrupt, and build paths through unexplored industrial jungles.
2.They are the brand.
Sharp and focused branding behind their persona is another ingredient in their leadership recipe. They are not afraid to begin, all over again – from zero, building something worthwhile, aligned with their personal values.
3.They are strategic thinkers and engaging storytellers.
Not only that they have well structured strategy around their message, they know how to convey it in a form of engaging and moving stories – stories that relate to our human side, experience and position in the world, which lead us to the final trait:
4.Thought leaders are empathetic.
Often, thought leaders draw their own life energy from struggles and suffering they went through themselves, which give them the opportunity to better understand the social needs. There, they see the chance to disperse their message and they are heartfelt, generous with their time, talents, money. Think of Richard Branson or Deepak Chopra for example.
In some of my previous posts I extensively wrote about the benefits of poetry in developing leadership qualities. It is that magic bond that allows of incomprehensible to be understood, unsaid to be heard, complex to be simplified to the tiniest pieces.
We are all thought leaders, once we decide to be.
It is not the Critic That Counts by Theodore Roosevelt
It’s not the critic who counts,
not the man who points out how the strong man stumbled,
or when the doer of deeds could have done better.
The credit belongs to the man who is actually in the arena;
whose face is marred by dust and sweat and blood; who strives valiantly;
who errs and comes short again and again;
who knows the great enthusiasms, the great devotions and spends himself in a worthy cause;
who at the best, knows in the end the triumph of high achievement;
and who at the worst if he fails, at least fails while daring greatly,
so that his place shall never be with those cold and timid
souls who know neither victory or defeat.”